Elemental Links is relevant, accessible, collaborative, transparent and profitable.
Elemental Links is Relevant:
- Grounded in Reality. Research and advice is relevant in the real-world. Insights are delivered with a healthy dose of pragmatism. Advice is actionable.
- Business-Driven. Research emphasizes attaining business value from information technology. Advice pertains to client’s business.
- On Topic. Research agenda, client engagements, and community participation relate to business-driven architecture and/or business-driven IT.
Elemental Links is Accessible:
- Content. Content is consumable. Good content is provided freely.
- Interactions. Easy to reach. Receptive to provider and enterprise briefings. Simple to engage: No research service subscriptions.
- Investment. For purchase products and services are reasonably priced.
Elemental Links is Collaborative:
- Clients. Collaboration is the key to client engagement
success. Elemental Links will augment,
not displace, client team.
- Community. Elemental Links will contribute to formal
and informal communities in areas of interest to business-driven architecture
and business-driven IT.
- Partners. No single individual or business has all the answers. Elemental Links will create, and participate in, business affiliate ecosystems for some content co-creation, community outreach, and engagement delivery.
Elemental Links is Transparent:
- Economic Interest Disclosure. Writings, presentations and conversations pertaining to technology, solution or service providers in which Elemental Links, or Brenda Michelson, has an economic interest (client, direct equity position) will include disclosures.
- Funding Disclosure. Any sponsor funding received for topical or practitioner research pieces will be prominently, and repeatedly, disclosed. No sponsor funding will be accepted for product or vendor research pieces.
- Yet Protective. Transparency practices will not infringe on client and community privacy, nor violate non-disclosure agreements. Clients requesting anonymity will not be mentioned in writings or conversations.
Elemental Links is Profitable:
- Fair Profit. For accessibility to work - free access to good content - there must be a supporting revenue stream. Requests for time, other than briefings, are always billable. Advisory time is available in 10-hour packages.
- Client Priority. Client project priorities may result in periods of “writing silence”. Better silence than noise.
